In perfumery, all fragrances have been refillable since 2018 at Guerlain Parfumeur boutiques thanks to perfume fountains and the iconic Bee Bottle.
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Extending product lifespan through refills
The ultra-premium
Orchidée Impériale Black line
With the ultra-premium Orchidée Impériale Black line, whose Limoges porcelain jars have been refillable since 2018, the House began transforming its product range.
In skincare, the premium Orchidée Impériale (2022) and Abeille Royale (2023) lines have also become refillable, enabling up to a 50% reduction in carbon footprint compared to purchasing a full product.
Since then, this approach has gradually expanded across all its collections
Make-up
refillability
In makeup, the refillability first introduced with our lipstick was extended in 2024 to another iconic product of the House: Terracotta.
Terracotta,
now refillable
Terracotta, a Guerlain icon, took a major step forward in 2024 with the launch of a refillable version, designed to combine beauty, innovation, and a reduced environmental impact. Thanks to optimised packaging and the removal of certain components from the refill – particularly the base and lid – this next-generation version significantly lowers its environmental footprint:
- A 34% reduction in total packaging weight1
- A 30% reduction in carbon footprint starting from the very first refill
By rethinking the entire life cycle of the product from design to reuse, Guerlain affirms its commitment to a more circular approach to luxury through this iconic product, encouraging a longer product lifespan and more sustainable practices.
In perfumery
all fragrances have been refillable since 2018.
In 2021, the bottle for the L’Art & la Matière collection – now made from recycled glass[2] – also became refillable. In 2022, the fragrances in the Aqua Allegoria line became refillable at home, in bottles made with 15% recycled glass.
- Comparison of the CO2 equivalent emissions associated with the new 2024 packaging and its refill, versus two packaging formats from the previous generation, calculated using the life cycle assessment (LCA) method. The evaluation takes into account the nature of the materials, the origin and manufacturing process of the components, their transport, the packaging and transport of the finished product, and the end of its life cycle.
- Service available in countries where regulations allow.
- 10% recycled glass, including 1% post-consumption recycled glass and 9% internal post-industrial recycled glass, since 2021
